Marketing Plan Master Case Study Example | Topics and Well Written Essays - 2500 words

Marketing Plan Master - Case Study Example The electric motors based drive is suitable for low speed driving and hence is suitable for city roads while the petrol based drive is suitable for high speed rides on highways. The combustion engines charge the batteries during the ride and hence external charging is not required. Hybrid cars have been accepted by the customers because of the option of petrol based engine within the car although the cost is substantially high. However, fully electric cars (also called econocars) have not yet picked up markets because they cannot be driven at high speeds and the infrastructure supporting charging outlets is still not adequate. However, its market is expected to pickup substantially in light of latest technology innovations, tax savings, environment awareness programmes, and subsidization by government. This paper presents a marketing plan for econocar pertaining to the case study of Tomoco taking into account impacting factors like changing global dynamics in econocars, technology innovations, distribution networks, support networks (like charging outlets), grid capacity & availability, government support (subsidiaries, tax exemptions, value added services, local environmental laws, etc) and above all, change in user perceptions. The offer by Sandeep qualifies as social engineering attack on the employee of another organization to acquire confidential & commercially sensitive information of that organization which may be including their intellectual property rights (IPR). First & Foremost, this is an unethical gesture and hence no organization in this world should indulge into such activities. Secondly, if the organization (Ishimuru in this case study) files a lawsuit against the company indulging into the social engineering activity (Tomoco in this case study) as per the clauses against breach of confidentiality/trade secrets/Intellectual Property Rights as applicable in the legal system of the country, the global reputation of Tomoco would be at a serious stake whereby damages can be irreparable. Every country has own rules & regulations for protection of business secret information, trade secrets, commercially sensitive information & intellectual property rights of the companies operating within the political territory of the nation. Such information can only be disclosed against non-disclosure agreements (within the business contracts or else signed separately) that are enforceable within the jurisdiction where the agreements are being executed. Such agreements are not only signed with the suppliers or third parties but are also signed internally within the organization as a part of employment agreements with every employee and the articles of memorandum for the management & the board members. By invoking a social engineering attack on the employee of an organization to provoke him/her to divulge secrets, the